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WHO WE ARE

Leading company in social and market research, headquartered in Kolkata, India.

MODEL Resource is a conglomeration of hands-on-experts with extensive experience on prestigious research projects across India for over 25 years. It has been founded by erstwhile Mode (TNS-Mode and GfK-Mode) professionals.

As much as our research work has been appreciated for its scientific rigor, we are also proud of the policy-level recommendations and action-oriented insights that emerge from our findings. MODEL’s Process and Findings Reports have been well received by Government, National, UN, International Organizations, FMCGs and Industrial Units.

At MODEL Resource, we are ethical in approach and the emphasis is on timely delivery with utmost quality. In brief, we are the most sought after team for Commitment on Quality. Our research and enquiries im the development sector address topics of and related to health, violence against women, gender, disaster management, education, governance, political participation, labour, social and opinion polls etc. We also do market and consumer based research for FMCGs, agriculture/ agro products, media & entertainment, automotives, banking & finance, healthcare, travel & tourism etc.

We have designated teams for Social & Development Unit, Consumer & Media Unit, Market Research Operations Unit, Opinion Polls Unit and RebusCode as our IT solutions partner. Key research studies have been handled in India and neighbouring countries like Bangladesh, Nepal, and Sri Lanka.

With our own state-level field teams and in-house data management team, providing complete research solutions and insights is our forte.

Verticals at MODEL

Social & Development Unit

Consumer & Media Unit

Market Research Operations Unit

Opinion Polls Unit

(Our IT solutions partner)

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INSIGHTFUL & INNOVATIVE

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“MODEL team’s consistent commitment to quality, strong technical expertise, and exemplary execution across all stages of the assessments i.e. from data collection to reporting, have been truly commendable. The dedication demonstrated by the research team, along with the ability to meet timelines while maintaining high standards, has set a benchmark for excellence. The team’s contribution has played an important role in driving the success for completion of various assessments, and we greatly value the professionalism, responsiveness and reliability the team continues to display.”

 

- Central Monitoring and Impact Team, HDFC Bank CSR

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